Alex Consani Wears Jewellery With a Story, Which Is Why the Zodiac Collection Works

Astrology has been shaping how people talk about getting dressed for a while now, and the recommendations have moved steadily from clothes into accessories. Pandora has noticed.

The brand's new Talisman collection runs to more than thirty pieces of charms, rings and necklaces in 14-carat gold plating and sterling silver, built around star signs and designed to be stacked, mixed and rearranged.

The campaign is fronted by Alex Consani, who is a Leo and does not undersell it.

Her rule for getting dressed

Consani was at the collection's launch party in Los Angeles, alongside Vivian Wilson, True Whitaker and Justine Skye.

She jokes that Leos have the best style. Her actual advice is simpler and better.

"The key to good style is expressing yourself authentically," she says. "When you like what you're wearing, even if it's not tea, that's the only way to do it."

That is a more useful position than most campaign talking points, largely because it contains a concession: the thing you like may not be the thing everyone approves of, and wearing it anyway is the point.

Things that signify who you are as a person. It shows other people what sign you are but also initiates conversation

Why jewellery specifically

Consani describes herself as a light jewellery girl, and what she wears tends to have a history attached.

"Ones I've gotten from people I love," she says, citing rings from her mother and a watch she saved up for.

The second category is where the collection fits: jewellery as an identifier rather than a keepsake.

"Things that signify who you are as a person, like the Pandora Talisman," she says. "It shows other people what sign you are but also initiates conversation, which I think is really fabulous."

That last clause is the actual product insight. The piece is not really doing decorative work. It is a prompt, designed to be noticed and asked about, which is a different function from a bracelet that simply looks good.

What to actually buy

The medallions. One for each sign, leaning into the associated traits. Capricorn's loyalty, Leo's main-character energy, and so on down the wheel. Clip one to a bag, a bracelet or a chain and people can work out your big three without anybody having to raise the subject.

The thin bangles. Consani's own pick, and the most wearable thing in the range. "I really like the thin bangles, I like to mix metals," she says, describing the delicate styles as versatile across a lot of different outfits.

Mixing metals is the part worth taking seriously, because it is the rule most people are still nervous about breaking. A thin gold bangle next to a thin silver one reads as deliberate in a way that a single chunky piece does not.

One genuinely good trick: link the silver and gold chain bracelets together and wear the result as a mixed-metal necklace. It is the kind of thing a collection designed around modularity invites, and it costs nothing to try with pieces you already own.

The wider point

Charm jewellery has been cyclical for decades and it is currently in an upswing, for reasons that have less to do with astrology than with customisation.

A collection assembled piece by piece, over time, by the person wearing it is resistant to going out of fashion, because it was never in fashion as a single object. It accumulates instead, which is the same reason Consani values the rings from her mother.

The star signs are the entry point. The stacking is the business.